This article provides a valuable and simple way to think about the capabilities of social media platform and its effects on the organization. Also it describes about the enterprise social platform design with its corresponding features.
Purpose of Enterprise Social Platform for Business Application
The aim of enterprise social platform is to encourage people to use the platform more effectively and efficiently to accomplish business objectives. But the consumer-facing platform is entirely different as they keep users engaged with the platform, so that social media company can gather information and they can sell more advertising.Companies initial movement begins with consumer-facing platform for communicating with customers. Then they started increasingly using social media for internal collaboration and talent management. Also they begin to adopt for a variety of business purposes, such as innovation, process and human relation.
Many multinational companies utilize social media to help their global organization work more effectively across cultural boundaries. To help and support these relationship, many enterprise social platform have started to develop in the organization.
Fundamental Capabilities of Social Platform
The abilities and potentials of the social media platform assist user, which in turn benefit the organizational applications. The capabilities are
• Managing social networks in a different way: In many companies, employees are poor at understanding the structure of their company’s social networks. Enterprise Social Platform must solve this problem by providing necessary tools that allows user to think about and examine the structure of their social networks in a method that can maximize their value
• Retrieve and access digital content: for years, executives believes that by sharing right information at the time will benefit the employees. And, instead of email communication, when the questions are answered by the employees on a social media platform, the same will be stored and can be access by other employees in the future on need basis to resolve the same query. The information captured in the social media platform communication will be accessible by all members of the organization.
Impact in the Organization
The above capabilities can change the organization in multiple ways. They can change employee’s performance by allowing more effective interactions among customers and employees. The employees can use the social media platform effectively to achieve desired outcomes. Managers must beware of the effects on the performance and unintended outcomes. The another change in enterprise social platform is that there could be certain limitations in the behaviour of the employee. These changes can create healthier environment in achieving particular business goals.
Features of Enterprise Social Platform Design
To support many different types of relationships with customers and within employees, it is necessary for the company to implement enterprise social platform. The features of the platform design are,
• Persistent Relationship: The Constant interpersonal connections is supported by this platform and the connections are possibly associated with social media. Network boundaries are the important issue in this platform.
• Multiple Connection Types: It can support multiple connections and can be used in combination to support various types of connections
Purpose of Enterprise Social Platform for Business Application
The aim of enterprise social platform is to encourage people to use the platform more effectively and efficiently to accomplish business objectives. But the consumer-facing platform is entirely different as they keep users engaged with the platform, so that social media company can gather information and they can sell more advertising.Companies initial movement begins with consumer-facing platform for communicating with customers. Then they started increasingly using social media for internal collaboration and talent management. Also they begin to adopt for a variety of business purposes, such as innovation, process and human relation.
Many multinational companies utilize social media to help their global organization work more effectively across cultural boundaries. To help and support these relationship, many enterprise social platform have started to develop in the organization.
Fundamental Capabilities of Social Platform
The abilities and potentials of the social media platform assist user, which in turn benefit the organizational applications. The capabilities are
• Managing social networks in a different way: In many companies, employees are poor at understanding the structure of their company’s social networks. Enterprise Social Platform must solve this problem by providing necessary tools that allows user to think about and examine the structure of their social networks in a method that can maximize their value
• Retrieve and access digital content: for years, executives believes that by sharing right information at the time will benefit the employees. And, instead of email communication, when the questions are answered by the employees on a social media platform, the same will be stored and can be access by other employees in the future on need basis to resolve the same query. The information captured in the social media platform communication will be accessible by all members of the organization.
Impact in the Organization
The above capabilities can change the organization in multiple ways. They can change employee’s performance by allowing more effective interactions among customers and employees. The employees can use the social media platform effectively to achieve desired outcomes. Managers must beware of the effects on the performance and unintended outcomes. The another change in enterprise social platform is that there could be certain limitations in the behaviour of the employee. These changes can create healthier environment in achieving particular business goals.
Features of Enterprise Social Platform Design
To support many different types of relationships with customers and within employees, it is necessary for the company to implement enterprise social platform. The features of the platform design are,
• Persistent Relationship: The Constant interpersonal connections is supported by this platform and the connections are possibly associated with social media. Network boundaries are the important issue in this platform.
• Multiple Connection Types: It can support multiple connections and can be used in combination to support various types of connections
Ref : http://www.articlesbase.com/internet-articles/key-capabilities-of-enterprise-social-platform-7396445.html
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