Believed to be ideal for large companies to organize their communication, enterprise social networking software is generally thought to include the use of standard external social networking service that generate visibility for an enterprise. Started in 90s, social networking was designed to provide a fast and efficient way of marketing.
To promote collaboration among employees, enterprise social networking software is used to help and promote collaboration between employees. With termed as an emerging trend vendors are also starting to use this as a way to help out different companies.
Even companies to manage costing of implementing such software is teaching their employees about cloud computing. Implemented with the aim to get employees collaboration, sharing tips and idea on how to improve the workplace, enterprise social network software help employees to trade information amongst team members and other people who are part of the company.
Impact on business:
To have strong and error free communication, many companies are promoting their
employees to use social network to connect with other employees, as it helps
them to contribute other work-related issues. Apart from special software, some
companies are also joining typical social networking sites like Facebook and
MySpace to gain more clients and insight with their clients.
With
wide coverage and positive response from companies and employees more than 90
percent of companies are relying on social media and social networking
software. The adoption of social networking in sales organization has helped in
implementing private sales social network provides a means to disburse company
sales knowledge.
Issues related to enterprise social networking software:
Issues related to enterprise social networking software:
Apart
from many benefits, toe software has some prominent issues too that if not
taken care can lead to miscommunication among employees and clients, thus resulting
in loss of business and profit.
1 1. Lack of adoption: If
not provided with proper training, it is very difficult for employees to adopt
them widely. The use of enterprise social networking must be championed to
provide resources needed and promote adoption throughout the organization.
2.Perception: Many people believes that Enterprise Social Networking Software won’t work well in some particular industries or may bring unprofessionalism.
3. Transparency: Sharing information through social networking is never perceived to be transparent and there is strong possibility that not many sectors will welcome the use of social networking in organization.
4. Privacy and security: Privacy issues related with social networking sites can be seen from many perspectives and being part of globalization and growth of technology there are many who still believe that social networking is not right for any citizen.
5. Behavioural Issues: One of the significant areas of concern with the use and implementation of social networking software is how it will impact and effect on employees behaviourally. As an interaction within social network are loosely coupled to business process and structural information systems.
2.Perception: Many people believes that Enterprise Social Networking Software won’t work well in some particular industries or may bring unprofessionalism.
3. Transparency: Sharing information through social networking is never perceived to be transparent and there is strong possibility that not many sectors will welcome the use of social networking in organization.
4. Privacy and security: Privacy issues related with social networking sites can be seen from many perspectives and being part of globalization and growth of technology there are many who still believe that social networking is not right for any citizen.
5. Behavioural Issues: One of the significant areas of concern with the use and implementation of social networking software is how it will impact and effect on employees behaviourally. As an interaction within social network are loosely coupled to business process and structural information systems.
Bringing executives and employees together in two-way dialogue, Enterprise social networking software breaks down barrier across locations and job titles by giving employees a voice. Thus, making it easier for employees to offer suggestions, solve problems and get more done together.
Ref : http://www.articlesbase.com/software-articles/organize-communication-with-enterprise-social-networking-software-7375393.html
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