In this era of tough competition, companies strive to maintain an edge over their competitors in every area of operation, whether it is planning, production, delivery, or customer support, by using various optimization tools. Enterprise Social Networking is one of the latest tools being used by enterprises to improve communication and collaboration within the organization for increasing productivity and enhancing business.
Enterprise Social Networking (ESN) is an internal workplace that streamlines communication between co-workers enabling knowledge discovery, information sharing, and giving employees a sense of online community, thus helping forge connections between departments within the organization. The rise of external social networking platforms like facebook, twitter etc, has prompted companies to improve and drive effective collaboration by deploying enterprise social networks.
ESN is fast becoming an extremely important component of business, as it eases information flow by removing barriers of knowledge sharing. It also helps in creating a people centric model in an organization, bringing people together for sharing information, encouraging discussions, and developing ideas, through seamless communication and effective collaboration.
More and more companies are deploying ESN and increasingly encouraging employees to use their social networking skills for business purposes. Amongst hordes of benefits of ESN, some are given below:
1. Increased innovation by crowd sourcing business ideas, as subject matter experts and new talents are discovered through discussions on the platform.
2. Accessibility to required information as and when needed, enables prompt decision making, which otherwise would take longer times to collect.
3. Employees are encouraged to react to any topic and share their thoughts with the entire organization, thus creating trusted communication as it enhances their credibility amongst peers and seniors.
4. Purposeful focus groups can be created within a business segment, through which the actual thought process of the employees can be monitored in real time, and the line of action can be modified accordingly.
5. As employees become more active on the platform, their detailed and rich profiles are created, helping the organization in identifying them for future assignments.
6. Experts in any field can be reached quickly, for obtaining information and knowledge of their respective domain.
7. The management can use such interactive platform for making announcements of new developments, policies, projects or any other important broadcasts.
8. The communication cost and time reduces drastically as employees use the platform for instant and visible communication instead of E-Mail, which is individual centric and may come into notice late.
9. Senior management personnel can directly come into contact with junior staff, without going through the usual hierarchy for speedy implementation of work.
10. It helps create a culture of mutual respect as all employees are invited to participate, irrespective of their rank, function, location or tenure. In fact, the logic and relevance of a comment carries more weight than the title of the person offering it.
Hence, Enterprise Social Networking helps make all employees work as one, resulting in all round growth and progress of the company.
Ref: http://www.articlesbase.com/internet-articles/improve-company-productivity-by-enterprise-social-networking-7363372.html
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